• Follow us

Social Media

Podcasts, smart speakers soar as social media stalls, based on new survey

The 2019 edition of a popular annual survey shows usage of social media by Americans is stalling while ownership of smart speakers and tablets has soared over the last year, as has consumer engagement with podcasts. The results are promising for Amazon and Spotify in particular.

Earlier today, Edison Research and Triton Digital presented their Infinite Dial report with findings from a phone survey of 1,500 Americans (age 12+) during January and February. Since 1998, the report has tracked the adoption of mobile devices, social media services, and online audio.

Here are my key takeaways from it:

1. Social Media: Consistent with the trend from last year, the market for social media users appears to be saturated. The percent of Americans who say they have ever used social media is 79%, up from 78% last year but down from the 80% peak in 2017.

Among Facebook, Instagram, Pinterest, Snapchat, LinkedIn, and Twitter, only Instagram saw an increase in the percent of the population who say they use it (39% compared to 36% in 2018). Facebook lost roughly 15 million users since 2017 based on this survey data. While the majority of people age 55+ now say they use Facebook, that doesn’t make up for the drop in usage among those age 12-34 from 79% in 2017 to 67% in 2018 to 62% now.

Pinterest, which recently filed to go public, also appears to be losing popularity among that key demographic. Now only 31% of Americans in the 12-34 age group say they use the social pinning platform, compared to 36% last year, and only 1% say Pinterest is their most used social app (compared to 3% in 2015). In this context, potential competition from Instagram looks especially threatening.

2. Smart Speakers: 23% of Americans now own a smart speaker, with 16% of them owning an Amazon Alexa device (that’s more than twice the percent who own a Google Home device). Just two years ago, only 7% reported owning a smart speaker. The percent of those owners who have 3 or more devices has more than doubled from 11% last year to 26% this year as well. Many consumers are crossing a threshold from testing these speakers to making them a ubiquitous presence throughout their home.

3. Tablets: While ownership of smartphones is flat, there was a 12% year-over-year increase in the population of tablet owners from 50% of the population to 56%. According to Triton president John Rosso’s commentary, Amazon’s Fire tablet led the pack with 23% year-over-year growth.

4. Online Audio: 24% of respondents said they used Spotify and 12% said they used Amazon Music in the last month. That compares to 20% and 9%, respectively, last year and places Amazon Music on equal footing with Apple Music.

5. Podcasts: 32% of Americans are monthly podcast listeners compared to 26% in 2018, representing the largest year-over-year growth in that statistic since Infinite Dial began. The format saw a 33% surge in popularity among young people (age 12-24) from 30% listening monthly to 40% doing so.

A full 22% of Americans are weekly podcast listeners and those people consume an average of seven episodes per week. Also, in a notable symbolic shift, the majority (51%) of Americans now say they have listened to a podcast at least once.

Amazon’s gains: The explosion in smart speaker ownership is disproportionately benefiting Amazon with its Alexa devices and the same scenario is occurring in tablets with the Amazon Fire. The company is the most immediate winner in the growth of these markets.

Moreover, people who own a smart speaker are dramatically more likely to use Amazon Music as their primary music streaming service (16% vs. 9% for the general population of people who have used online audio).

This could be a mere correlation that Amazon Music has an older demographic (according to this data, it does) and smart speakers are bought by an older demographic; on the other hand, it may suggest causation that people who buy smart speakers often adopt the default Amazon Music streaming service. If the latter is true to a substantial degree, it suggests Amazon Music’s momentum against Apple Music (and other streaming services) is likely to only pick up.

Spotify’s podcast push is working: Spotify is making a big play into podcasting. Its market share is growing substantially, it surpassed Apple’s podcast app in popularity in several countries, and just announced a major commitment to the format that included acquiring Anchor and Gimlet.

According to the Infinite Dial survey, the percent of Spotify users aged 12-24 who listen to podcasts monthly jumped from 32% last year to 54% this year. That’s 69% year-over-year growth. This shows Spotify’s users are buying into its new promotion of podcast content. It also lends credibility to the argument that Spotify is expanding the market of podcast listeners, not just poaching users from other podcast apps.

As I argued in my analysis about the entry of music streaming services and Hollywood into podcasting, Spotify has the ability to rapidly ingrain podcast listening among its 207 million monthly active users and to make premium (subscriber-only) podcasts mainstream by bundling them into a music subscription that 96 million people already pay for.

You can review the the full Infinite Dial deck here.

Read More



Leave A Comment

More News

TechCrunch » Social

Podcasts, smart speakers soar as social media stalls, 2019-03-06 22:23:14The 2019 edition of a popular annual survey shows usage of social media by Americans is stalling while ownership of smart speakers and tablets has soa

Zuckerberg wants messages to auto-expire to make Facebook 2019-03-06 14:00:35On feed-based “broader social networks, where people can accumulate friends or followers until the services feel more public . . . it feels more

Twitter debuts new analytics tools for publishers focused 2019-03-06 11:38:14At CES 2019 in Las Vegas in January, Twitter announced it was developing new tools that would make it easier for publishers to better understand what

Facebook refuses to disclose ‘chuck Chequers’ Brexit advertiser 2019-03-06 08:21:04Facebook has refused to provide the British parliament with the names of individuals behind a shadowy network backing an extreme ‘no deal’

Barstool Sports founder reportedly blames company ‘idiots’ for 2019-03-05 14:03:52In a recent Twitter thread, comedian Miel Bredouw recounted some shady behavior by Barstool Sports’ legal team. In fact, even Barstool Sports fo

UK Far Right activist circumvents Facebook ban to 2019-03-05 13:48:36Stephen Yaxley-Lennon, a Far Right UK activist who was permanently banned from Facebook last week for repeatedly breaching its community standards on

Facebook is introducing a new ‘Tributes’ section for 2019-03-04 23:38:13Facebook is rolling out a new feature for memorialized accounts that will allow people to leave messages in a Tributes section that is separate from t

JetBlue contest asks users to delete their Instagram 2019-03-04 10:31:58In a move that’s both bold and bizarre, JetBlue is introducing a new contest that will give three winners a year of free flights on the carrier.

Facebook admits 18% of Research spyware users were 2019-02-28 18:36:17Facebook has changed its story after initially trying to downplay how it targeted teens with its Research program that a TechCrunch investigation reve

Twitter confirms it’s working on a ‘Hide Tweet’ 2019-02-28 15:32:32Twitter today confirmed it’s developing a new “Hide Tweet” feature, which it says will give users another option to protect their co

Daily Crunch: TikTok faces children’s privacy fine 2019-02-28 12:43:43The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox ever

Privacy complaints received by tech giants’ favorite EU 2019-02-28 12:20:02A report by the lead data watchdog for a large number of tech giants operating in Europe shows a significant increase in privacy complaints and data b

Mashable

Save up to 64% with the best deals 2019-03-07 08:22:34Technology has come a long way in a short space of time. In the grand scheme of things, it wasn't that long ago that computers had to be fairly bulky

Pay just £43 a month for the Samsung 2019-03-07 08:16:52When a new phone is due for release, you can expect a massive number of pre-order deals to be launched.  This makes perfect sense, particularly w

The most purchased business course on Udemy is 2019-03-07 08:14:31Are you ready to take your career to the next level? There are a bunch of great online courses you can take to help you make the jump, but there is on

Fitbits, Hive thermostats, Amazon devices, Silentnight mattresses, and 2019-03-07 08:12:41Some of you might not know it, but today is World Book Day. Parents of young children will know all too well, because it's likely they have been rush

Queen Elizabeth II posts her first ever Instagram 2019-03-07 07:37:25Queen Elizabeth II just took to Instagram for the very first time to publish her first grid post.  This was no ordinary 'gram. Her Majesty chose

Chance the Rapper's story of how he met 2019-03-07 06:51:58We're a sucker for a good love story.  Which is why the internet was utterly rapt when Chance the Rapper's story of how he met his fiancé

Netflix buys the rights to make first ever 2019-03-07 06:22:03The first ever screen adaptation of Nobel Prize winning author Gabriel García Márquez's classic novel One Hundred Years of Solitude is

10 ways you can show off your favorite 2019-03-07 06:00:00Every once in a while a tweet so damn good comes along that it makes me think that maybe, just maybe, all the bad the internet has given us has been w

You can now mail your broken Pixel 3 2019-03-07 05:25:25If you have a problem with your Pixel 3 or Pixel 3 XL phone, and live in the U.S., you can now mail it in to Google for repairs.  The news comes

5 CBD products on sale: Save on lotion, 2019-03-07 05:00:00Skeptical about CBD products but also sort of curious too? Some things to consider: Would you like them here or there? Would you like them in a house?

Get a free copy of 'Tom Clancy's The 2019-03-07 05:00:00Choosing your internet provider is always the same old song and dance: you shop around each company as they try to one-up each other and get you to si

10 design tools that aren't Adobe Creative Cloud 2019-03-07 05:00:00Gunning to be the next Picasso? Or maybe the next "employed graphic designer"? Whatever your dreams, they're going to require some digital tools.&n

The Next Web

TNW2019 Daily: Nerds welcome 2019-03-07 08:08:49In case you haven’t heard, we host an annual tech conference in Amsterdam – and it’s coming up pretty soon. In exactly 62 days, TNW2

South Korea launches task force to fight 800% 2019-03-07 07:44:37South Korea is preparing to come down hard on cyber-criminals with the launch of a new “task force” specifically aimed at fighting cryptoc

You can finally control PS4 games on your 2019-03-07 07:18:40Sony‘s finally brought its PS4 Remote Play app to iOS, so you can play your library of games for the console on your iPhone or iPad on a shared

Video: Apple’s slowing down your old iPhone – 2019-03-07 05:52:43Welcome to TNW Basics, a collection of tips, tricks, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff. Look

Colorado senator wants to study blockchain for water 2019-03-07 05:41:22A senator in Colorado wants the state to study the potential use of blockchain technology in water rights management. A bill submitted by Republi

At $210, the Meizu Note 9 is one 2019-03-07 05:30:10I’m calling it. 2019 is the year of the 48MP phone. High-resolution sensors from Samsung and Sony are popping up all over the place, and they&rs

Bulgarian cryptocurrency scam lures UK investors with fake 2019-03-07 05:17:10The UK Financial Conduct Authority (FCA) is warning consumers to be extra vigilant as cryptocurrency scammers are falsely claiming to have FCA accredi

Gmail’s Smart Compose feature opens up to more 2019-03-07 02:30:38Gmail’s Smart Compose feature, which autosuggests words and phrases to help you write emails faster, has been around on desktop for a while now,

Fitbit’s new Versa Lite is a $160 take 2019-03-06 17:39:53Fitbit‘s Versa was a big deal. After testing the water with the Surge, Blaze, and Ionic, the Versa has by far been the company’s most

Microsoft just open-sourced the iconic Windows Calculator 2019-03-06 17:21:17The source code to the iconic Windows Calculator app is now available to view on GitHub, and I’m ridiculously excited. A bit strange, isn’

Arkadium CEO Jessica Rovello on Solitaire’s enduring appeal 2019-02-21 17:18:28There’s a certain kind of computer game everyone plays, the kind that have been around for so long most people don’t even know a time when

Predictive policing is a scam that perpetuates systemic 2019-02-21 16:19:20It’s difficult to tell whether wide-spread use of predictive policing AI is the result of capitalism or ignorance. Perhaps it’s both. AI c

Entrepreneur

The Most Important Blockchain Organizations You Should Know 2019-03-07 08:00:00Private and public sector organizations are rapidly investing in their technology.

Why the CBD Market Is Likely to Boom 2019-03-07 08:00:00Consumer enthusiasm for CBD is based on facts that are only growing more convincing.

Don't Bother Tackling These 5 Business Functions Yourself 2019-03-07 07:30:00Every business involves tedious but indispensable tasks. Those are the ones it's best to outsource.

Top 5 Counterproductive Questions Never to Ask on 2019-03-07 07:00:00Don't make personal small talk with strangers who know you are selling something.

3 Customer-Service Tips That Will Ensure Repeat Business 2019-03-07 07:00:00Here's how to treat your customers right.

Investors Take a Sobering View of the Makers 2019-03-06 17:25:00Senior executives at Brown-Forman Corp. could probably use a shot after a tumultuous day in the stock market.

14 Things Ridiculously Successful People Do Every Day 2019-03-06 16:40:00Check out this list of the unique habits of some of the world's most successful people, then try them and see where they take you.

7 Powerful Public Speaking Tips From One of 2019-03-06 16:00:00Simon Sinek delivered one of TED Talks' most-watched presentations ever. Here are his top secrets for capturing, captivating and connecting with your

How to Become a Millionaire by Age 30 2019-03-06 15:14:00Follow these ten steps to get -- and stay -- rich during the earliest stage of your career.

4 Ways to Grow Your Business Fast (Without 2019-03-06 14:22:00For growth that lasts, you need to be willing to slow down -- even when your finances are telling you to hurry up!

6 Hottest Cannabis Products in 2019 2019-03-06 14:00:00Sales for these cannabis products are growing faster than ever.

10 Tools for the First-Time Millennial Investor 2019-03-06 14:00:00Millennials are scared -- with good reason -- of losing their money. These tools help them dip their toes into the investing pool and lower their risk

E-Commerce Times

Target Hits the E-Commerce Bull's-Eye 2019-03-06 15:15:54Target has reported higher gains in last year's holiday sales, largely due to improved e-commerce strategies and store makeovers, and has offered an

Breaches: Fix the Issue, Not the Blame 2019-03-05 15:24:59Following a natural disaster that causes property damage to businesses and homes -- say a hurricane, fire or flood -- how often do you hear suggestion

Learning Online: Getting Down to Business 2019-03-04 13:23:05Online learning platforms have made it easier than ever to offer workshops, courses and educational content of all kinds. In addition to the growth of

Amazon Brings Big Guns to Battle Against Counterfeit 2019-03-01 08:00:00Amazon has announced Project Zero, a program that empowers vendors to help drive counterfeits down. The anti-counterfeit campaign will employ Amazon'

FTC's Fake Reviews Settlement May Spur E-Commerce Fairness 2019-02-28 12:45:57The U.S. Federal Trade Commission has announced a settlement of its suit against a company accused of using fake paid reviews to boost sales of its he

Why You Should Source Foreign Talent for AI, 2019-02-27 08:00:00The artificial intelligence revolution has been going on for a while, but that does not mean all of software research and development is part of it. I

Salesforce Reflections 2019-02-26 14:28:34Salesforce will be celebrating its 20th birthday on March 8. Where did those decades go? "Time flies like an arrow," said Groucho. "Fruit flies lik

Peddling Analog Tools in a Digital World 2019-02-25 15:24:02From fountain pens and high-end pencils to unique paper notebooks, analog writing tools have legions of fans, even though we're living in a primarily

The Rules of Sustainability 2019-02-23 08:00:00For online retailers, creating an unmatched customer experience is not only a top priority -- it is also a business imperative. They must make sure th

Google Fiber Missteps Could Tarnish Brand 2019-02-22 14:55:47This winter has been very rough on Google Fiber, Alphabet's high-speed Internet service. An overabundance of snow, ice and water have caused service

Will Congress Override State Net Neutrality Laws? 2019-02-21 15:41:31Way back in the dark ages in May 2011 -- about 2,345 Internet years ago -- I wrote a column about Net neutrality, which was in court at the time. For

Walmart E-Commerce Has Blowout Q4 2019-02-20 13:34:34Walmart's e-commerce sales were up 43 percent for Q4 FY 2019. Sam's Club e-commerce sales grew 21 percent. Customers "continue to respond to our in

Social News Daily

Woman Reads Contract Fine Print, Wins $10,000 After 2019-03-07 08:00:37Contracts and documents are crucial to understanding whatever legal obligations you’re dragging your name into. The problem is, they were made t

Getting the Most Out of Your Social Media 2019-03-06 22:02:51Social Media. Whether it’s checking up on your friends, desperately trying to get more likes on your latest selfie or seeing what’s trendi

Call From President D. Trump Grants Man’s Last 2019-03-06 19:12:17City councilwoman Bridgette Hoskie, who’s “100% Democrat,” moved mountains to grant a wish for her succumbing brother concerning Pre

Trump’s Advisors Leave This List Of Rules For 2019-03-06 16:25:30Everyone deserves a night off every now and then, even President Trump’s trusty advisors. Since Trump can’t be left alone in the White Hou

Study Shows Once and For All That Vaccines 2019-03-06 15:03:45The largest study ever into vaccinnations and autism determined there is no link between the two, even if the child has a high risk of developing the

Goat Births A ‘Half-Pig Half-Human’ & People Don’t 2019-03-06 09:57:15A goat in the Philippines recently delivered an uncommon-looking creature, which some have suggested looks ‘half-pig, half-human.’ Startle

Millionaire Offers $315,000 & Farm Business To Man 2019-03-06 08:30:29Shotgun weddings are a thing of the past these days and having someone marry your daughter with only the groom’s head intact as an incentive is

Why You Shouldn’t Throw Cheese At Your Baby, 2019-03-06 08:00:152019 is the year of challenges and it’s only just beginning. Goodness knows what new internet idiocy fad awaits us down the road. Of course, soo

Man Terrified After Finding Creepy Box in Girlfriend’s 2019-03-05 18:17:58Where do you turn when you have a bizarre relationship issue? Reddit, of course. And when this guy needed help with his creepy relationship drama, as

Relatives Make Nearly $41,000 After Finding Rare Medals 2019-03-05 18:07:06After an unnamed man perished, his family entered his home and uncovered a vast, rare collection of medals from an arcane fraternity. The Royal Antdev

The Best Anti-Trump Facebook Pages 2019-02-20 11:00:43There are exactly 699 days left of Trump’s reign and 621 days until the next presidential election, give or take a few days depending on when yo

All Of The Fake News Being Circulated On 2019-02-20 09:00:49As the youngest female Congresswoman, Alexandria Ocasio-Cortez has become a target among conservative trolls. In addition to circulating fake nude pho


Disclaimer and Notice:WorldProNews.com is not responsible of these news or any information published on this website.